Visual Effects

Verizon | The Reset.

The Brief

MPC worked in close collaboration with director Doug Liman and Madwell to show gamers the benefits of 5G by building a world rife with ominous and unsettling lag-induced glitches before teasing a seamless 5G future ahead.

Our Approach

It’s morning in America. The sun is shining, birds are chirping, and sprinklers are sputtering blocky artifacts arrested in mid-air. A paper route gets more interesting with the courier levitating a yard away from their bike. Vans sprout tree limbs, doors refuse to open and cats teleport into signposts as it becomes apparent that this is no ordinary suburb. MPC brought to life the matrix-like world where nothing is dependable or static, one that changes like malevolent machines are in control—if the machines were easily distracted.

The Result

The two-minute spot highlights the potential benefits of Verizon’s 5G Ultra-Wideband for gamers. The campaign received 5* from David Reviews and was Ad Age’s Pick of the Day. Since it’s debut, the commercial has been viewed almost 2 million times on YouTube and was recognised at this year’s AEAF Awards and CICLOPE Awards for Best Visual Effects.

Director
Doug Liman
Client
Verizon Gaming 5G
Agency
Madwell
Production
Independent Media
VFX
MPC
View full credits

+1.9M

YouTube views

5*

David Reviews & AdWeek

+64M

Reach

We knew from the start this was an ambitious project. We needed to run a safe shoot during a pandemic and complete post-production remotely, and despite those challenges we had to create something that felt extremely authentic to a varied and diverse audience of gamers. Once we partnered up with MPC and Doug Liman, we knew we had the right team to bring our story to life. Together, they brought a wealth of cinematic storytelling expertise and exceptional VFX work to the table and were enthusiastic creative collaborators on- and off-set. I am extremely proud of what we were able to create together, especially considering we did it all remotely from different parts of the country.

Creative Director, Ryan Howard, Madwell

Having the synergy of Doug and Hoyte (DP) on set was amazing, they dissected and directed the camera to move in exactly the same way as a videogame. The combination of an extensive survey of the principal photography with the previsualization created a natural way to jump into the 250 CG assets build. The project is a combination of passion for VFX and hard work from the amazing MPC team who went the extra mile. It has been an incredibly enjoyable film to work on!

Alvin Cruz, Creative Director, MPC

It was an absolute honour to be part of Madwell, Doug and Verizon’s ‘weird’ film built for gamers. The goal was always to achieve photo realism and make the VFX look as real as possible. This requires restraint, as a colourist, we are always seeking to push the footage to achieve a look. In this case, the VFX was the star.

Kristopher Smale, Colourist, MPC
Credits
Client Team

Verizon Gaming 5G
EVP and Chief Marketing Officer Diego Scotti
SVP and Chief Creative Officer Andrew McKechnie
VP Marketing Communications Dave Bowen
Executive Director, Consumer Marketing Colby Schneider
Manager, Creative Strategy Will Langenberg
Manager, Broadcast Production Emily Fleischer
Business Affairs Company Hailstorm
Founder, CEO Michelle McKinney
Partner, Business Affairs Director Christina Rust

Agency

Madwell
Co-founder / Chief Creative Officer Chris Sojka
Creative Director Ryan Howard
Copy Director David Salisbury
Associate Creative Director Micky Treutlein, Matt Fry, Alex Kaufman
Chief Operating Officer Sandy Sherman
Senior Producer Jacquelyn Maloney
Creative Producer Hilary Krishnan
VP, Client Services - Gaby Benitez
Account Director - Colin McKenzie
Account Supervisor - Kristen Paterno
Strategy Director - Ben X Trinh

Production

Independent Media
Director Doug Liman
Production Company, Executive Producer/Managing Director Susanne Preissler
Production Company, Executive Producer Liam Ahern
Director of Photography Hoyte Van Hoytema
Editorial Company Lost Planet Editorial
Editor Saar Klein
Assistant Editor Danny Conner + Steven San Miguel
Editorial Executive Producer Krystn Wagenberg
Editorial Producer Casey Cayko
Sound Design Company Machine Head
Sound Designer Stephen Dewey
Mix Company Lime Studios, Santa Monica
Mix Executive Producer Susie Boyajan
Mix Senior Producer Kayla Phungglan
Mixer Jeff Malen + Matt Miller
Mix Assistant Meg Ochs + Ian Connie
Music Track "A Life of Illusion"
Performed by Joe Walsh
Written by Kenny Passarelli & Joe Walsh
Courtesy of Ralip Music, Wow and Flutter Music and Sony Music Publishing

MPC Team

MPC
Creative Director Alvin Cruz
2D Lead David Piombino
3D Lead Chris Bernier
Colourist Kristopher Smale
Producer Gwen Frey, Nicole Melius
Managing Director Angela Lupo
Executive Producer Matthew Loranger
Production Coordinator Stephen Dierks
On-Set VFX Supervisor Alvin Cruz, Brandon Thomas

2D Team
Artists Tim Crean, Chris Green, Esther Song, Renato Carone, Todd Sarsfield, Mazyar Sharifian, Dylan Nett, Kyle Andal, Gerard Andal, Michael Glen, Chris Gereg, Jeen Lee, Dan Giraldo, Mayank Shekar Tiwari, Satya Narina, Dilipan J, George Gijo Peter, Hanuma Hanumath Prasad, Malligeswaran K, Manideep Sanisetty, Shalwin Shaiju, Vipin Tripathi,
Bangalore Compositing Supervisor Rashabh Ramesh Butani
Bangalore Compositing Lead Rajesh Kumar Kaushik

3D Team
Artists Chris Wachter, Roberto Maki, Andrew Boccio, Lucy Choi, Jessie Amadio, Jemmy Molero, Ash Yee, Brandon Thomas, Mirelle Underwood, Andrew Ortiz, Jean Choi, Maximilian Mallmann, Bibin Balin, Richard Morton, Arun Ramkrishna Sharma, Kuntal Kanti Bera,
Bangalore 3D Supervisors Jacob T Oommen, Kunal Sarkar
Bangalore Assets Lead Bibin Balan P
Bangalore Assets Team Jyoti Prakash Panda, Sandeep B K, Sandeep Grover, Ullas Thunga k, Gangadhar Durga Molleti
Concept Art Roger Hom
Lead DMP Artist Daniel Bayona
Bangalore DMP Lead Radhakrishnan R
Bangalore DMP Team Joyett Granfred Fernandes, Sachin Dhapudkar S, Shanmugavel V
Design Stéphane Rodriguez, Farid Ghanbari, Gianna Yarull Urena
Previs Artist Simon Halpern
Head of Visualization Patrick Smith
Production Manager Kristen Aasen
Previs Producer Mary Loibl
Visualization Coordinator Max Read
Colour Kristopher Smale
Colour Assist Taylor Pool
Colour Producer Caitlin Forrest
Senior Executive Producer, Colour - Phoebe Torsilieri
Executive Producer, Colour Meghan Lang Bice

MPC Bangalore Team
Bangalore Line Producer Chanakya Chander
Bangalore Production Coordinator Sahil Sunil Wadhwani
Matchmove Lead Elangovan Ganeshan
Matchmove Team Ankit Dheraj Toppo, Konduru Achiraju, Rais Pinjari, Shakti Jadhav, Smijumon Viswanathan
Roto & Prep Supervisor - Silambarasan RP

Prep Team
Artists Anand Prakash Singh, Anilkumar Madhavan, Guthikonda Venkateswara Rao, Irshad Abdulla, Jagadeesh Dasari, Putta Mahesh

Roto Team
Artists Abhijith Sekhar, Dibin Dharmendran, Gurram Srinivasulu, Hemanth Munithimma Reddy, Manjunatha Narasimmaiya, Noti Malakondareddy, Saloni Mehta, Selvakumar Somasundaram, Thota Ramaseshu, Vadiraj Kupaneshi, Raghvendra Singh

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