Creative Production

Sofology | Little Things.

THE BRIEF

MPC was commissioned to produce a full TV commercial campaign for Sofology that explored the humble planetary atom and a vast universe of textures and elements.

OUR APPROACH

MPC Creative shot three stylish set builds, each speicific to a particular product in the Sofology range. Shot using a motion control rig for a seamless transition from the beautifully crafted 3D and motion design to the live action world.

THE RESULT

From a single particle all the way to thread, metals, springs, foam, wood and fabrics, we brought five TV commercials to life which broke apart different sofas and their properties, reconstructing them in beautiful and imaginative ways.

Director
Antar Walker
Client
Sofology
Agency
Wearebrave
Production
MPC Creative
Post Production
MPC
View full credits
Credits
AGENCY TEAM

wearebrave

Creative Directors Liam Fenton & Colin Jones
Agency Producer Louisa Moxey

MPC CREATIVE TEAM

MPC Creative

Director Antar Walker
Executive Producer Sophie Gun
Producer Anthony Taylor
Producer Johnny Blick

MPC TEAM

MPC

Executive Producer Mireille Antoine
3D Lead Myrna Kinnman
3D Artist Stephan Haidacher, Marcel Ruegenberg, Lewis Orton, Kerim Camdzic, Daena Lorne, Saga Alayyoubi, Piers Limberg, Nikita Shestakov
VFX Artist Guillaume Weiss
Colour grade Matthieu Toullet & Richard Fearon

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