Design

Hewlett-Packard | I’ll Go Ahead.

THE BRIEF

MPC teamed up with Wieden+Kennedy Tokyo and directors BRTHR to launch HP Omen’s latest gaming laptop ad.

OUR APPROACH

True to BRTHR’s high-energy style, MPC created a full CG city populated with a variety of characters to illustrate a virtual world at your fingertips. Our teams created several transitions as we journey through several different gamers’ environments cumulating in a huge crowd as they celebrate their gaming triumph.

THE RESULTS

A captivating video game style commercial with a clear Japanese style.

Director
BRTHR
Client
Hewlett-Packard
Agency
Weiden+Kennedy Tokyo
Production
Serial Pictures
Post Production
MPC
View full credits
Credits
Agency

Weiden+Kennedy Tokyo

ECD Scott Dungate
Creative Director Steve Nakamura
Lead Creatives Asami Yamashita, Kazuhi Yoshikawa
Senior producer Kosuke Sasaki
Producer Ty Demura
Creatives Haruto Murata, Ryota Tsukamoto
Managing Director Yosuke Suzuki
Head of Production Kerli Teo

Production

Serial Pictures

Director BRTHR
EP Sara Greco
Producer Joshua Goldstein
DoP Mikul Eriksson
Service Production Tokyo
EP Hide Nagasawa
Producer Go Tanabe
Line Producer Hideki Okawa
Production Manager Eriko Amari

Edit Company Ice Cream
Editor Maxime Caro & Hugo Beron
Edit Producer David Lezaun
Music Composer Giant Claw
Mixer/Sound Designer Geoff Strasser
Character Designer & Animator Sam Hochman

MPC team

MPC

EP Japan Tomo Sueda
EP Shanghai Jamie Loudon
VFX Producer Chris Li
Colourist Nikola Stefanović
Colour Producer Shirley Huang
Colour Assistants Peter Yu, Christine Wang
VFX Supervisor Schalk van der Merwe
Shoot Supervisor Jack Hamilton
Lead Compositor Garkay Hu
Senior compositor Yan Dai
Lighting Yao Zhang
Roto Prep Supervisor Silambarasan R P

Motion Design Team
Motion Design Lead Neo Chu
Motion Designers Brock Chen, Andrew Kang, Yilun Han, Jackson Zhang

Asset Team
Asset team Ullas Thunga K, Sairam Vaddamanu, Aram Hakze, Iris Jiao

Prep Team
Prep Lead Amit Sikarwar
Prep Artists Chloe Gao, Jared Xie, Anand Prakash Singh, Jagadeesh Dasari, Uppala Mahesh

Roto Team
Roto Lead Mahendranatha Reddy
Roto Artists Tao Xie, Salmon Yang, Jun Xu, Zhisong Lu, Hetal Agarwala, Raghvendra Singh

MatchMove Team
MatchMove Lead Ganesh Kumar S
MatchMove Artists Alif Ashraf, Konduru Achiraju, Muruganantham T, Smijumon Viswanathan

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