As a new era of gaming begins, AMD turned to MPC Creative to direct and produce the global campaign that and celebrates the future of Cloud, and console gaming – starring the Xbox Series X.
With ground-breaking technology for next-gen gaming, AMD is at the heart of the new Xbox Series X, the world’s most powerful console. Directed by MPC Creative’s Ash, the future-facing advert, gives viewers a look inside the processor powering the Xbox Series X, featuring full and deconstructed hardware brought to life by MPC.
The film was developed in full CG to highlight AMD as the beating heart of the console.
AMD powers your dreams in this new Xbox Series X campaign which received over 1.8 million views on YouTube.
Our ambition with this film was to write a love letter to the tech. The challenge was to bring romance to metal and plastic components and reveal the AMD processor as the heart and soul of the Xbox. It was a harmonious collaboration with TBWA London & AMD. Everyone came together in a singular vision. It’s not often we get to polish the visuals to this extent, so it was a real pleasureJake Nelson, Director, MPC Creative
In Campaign, LBB & Shots
International Creative Director's Richard Prentice, David Adamson
Agency Creatives Peter Heath. Estelle Carrington
Senior Agency Producer Selina Dey
Senior Integrated Producer Felicity Bingham
Business Director Frank Morris
Account Director Alex Augustyn
Account Manager James Graham
Wave studios London
Producer Rebecca Boswell
Sound Engineer Parv Thind
Music 'Under My Skin’
Vocals Performer Tallie
Master Recording Wake The Town
Publisher Warner Chappel Music
Writer Cole Porter
Producer Kayleigh Dugdale
Line producer Zahid Khan
Colourist Phil Hambi
CG Lead Dominic Alderson
Amar Chundavadra, Kristian Bonne, Fernando Tortosa, Chris Huland-scrase
Yashvardhan Jain, Karthik S, Tom Harding, Marj Verheij