Superheroes are everywhere these days, they’ve taken over advertising, film, TV and games. But did you know that you can find some real superpowers in MPC’s roster of brand characters and mascots? You might not be aware but many of MPC’s animals deserve to wear the superhero’s cape. Check them out.
In 2020, our teams joined forces with director, Joachim Back and Publicis Milan to launch Heineken’s campaign, promoting the launch of the brands new energy drink. Creatively, we decided to introduce a super-action beaver, bear and squirrel in in magical CG habitats that are rich in texture and warm. The goal was to make the animals look realistic but at the same time exhibit their super abilities.
BEAVER & SALMON
Vittel’s 2020 campaign featuring full CG by Mikros MPC, strengthens its commitment towards environmental protection, whilst staying true to its tagline ‘A Water that is Full of Life’. The team at Mikros MPC created the photo-realistic CG squirrels, bees, frogs, ladybirds, butterflies, dragonflies and caterpillars in a CGI woodland. Each animal exhibits a superhero persona, check them out.
The campaign picked up a CICLOPE Animation Bronze award and has been broadcast on television, online video and in print press, leading to new collaborations between Vittel, Ogilvy and Mikros MPC.