Creative Production

Vanquis | Walk Tall.

THE BRIEF

Vanquis turned to MPC Creative to produce live-action and VFX for the launch of a major new ATL campaign designed to demonstrate their purpose – to help customers take control of their finances and improve their financial future.

THE APPROACH

The campaign’s hero is a seemingly ordinary domestic cat, but this cat can “Walk Tall” walking on its back legs with a bit of added confidence and swagger. Extensive ‘swagger walk’ research was required re-watching swaggertastic classics like ‘Saturday Night Fever’, ‘Reservoir Dogs’, ‘Singin’ in the Rain’. The next step was design, CG modelling, and animation to form the walk. A real cat was captured for in-camera lighting and fur reference. Using AR, we projected the catwalk cycle live using an MPC proprietary creature app. The AR cat assisted the director, client, and agency to choose the cat scale, camera angles, and frame composition.

THE RESULT

Launched in the first week of June 2021, this was the brand’s first major campaign since 2019 and is estimated to have reached 76% of the UK adult population.

DIRECTOR
Henry Littlechild
CLIENT
Vanquis
Agency
NOW
Production
MPC Creative
Post Production
MPC
View full credits

Shot over one snowy January day during lockdown, due to Covid-19, MPC Creative was tasked with solving the logistics of creating a typical bustling London street market under restrictions. Our production solution took us to Sofia, Bulgaria where we could produce a Covid-safe shoot, build a London market street set and deliver a safe shoot adhering to all government guidelines.

Credits
CLIENT

Vanquis

AGENCY TEAM

NOW

Chief Creative Officer Ben da Costa
CEO Larissa Vince
Account Director Luciana Bhangu
Creatives Sam Daly and Robert Greaves
Agency Producer David Jones

PRODUCTION TEAM

MPC Creative

Director Henry Littlechild
Executive Producer Johnny Blick
Producer Adam Farley
Service Company B2Y Productions
DOP Krum Rodriguez

POST PRODUCTION TEAM

MPC

Executive Producer/HoP Louise Unwin
Producer Saskia Delius
CG Lead William Laban
2D Lead Kamen Markov
Animation David Bryan and Clementine Supiot
Modelling Silvia Bartoli
Rigging Maximillian Mallmann
Colourist - Matthieu Toullet

AUDIO TEAM

GCRS

Audio Munzie Thind

EDITING TEAM

Gorilla
Editor Matt Chodan

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