Creative Production

Universal Studios | Hagrid’s Adventure.

THE BRIEF

Directed by John Sunter, MPC Creative was commissioned to handle the end-to-end production for Universal’s ‘The Wizarding World of Harry Potter’. The film featured a new addition to its roster of rides with the launch of ‘Hagrid’s Magical Creatures Motorbike Adventure’. With this ride, visitors are able to join the infamous Hagrid to fly beyond the grounds of Hogwarts castle on an awe-inspiring roller coaster that plunges into the paths of some of the wizarding world’s most magical creatures.

OUR APPROACH

Our teams worked closely with the director, John Sunter, who had a clear vision and provided MPC with moody and magical frame inspiration.

MPC Creative shot the film in two countries; firstly at Diagon Alley in the Universal Studios theme park, Florida and then back in London at the original Forbidden Forest location, Black Park, Buckinghamshire. Post-shoot, our modelling artists crafted the full CG film and Fluffy the monster through a series of anatomy sketches to work out how the three heads would merge believably and prevent him from toppling over.

THE RESULT

With over 120,000 views on YouTube, the commercial helped to promote ‘the best story coaster’ in Orlando, Florida, which was also desribed as ‘a strong contender for the best ride at Universal Orlando’.

Director
John Sunter
Client
Universal Studios
Agency
TM Advertising LLC
Production
MPC Creative
Post Production
MPC
View full credits

“It was a special treat as an animator to be given a handful of creatures and characters from the Harry Potter series to bring to life, showcasing each one individually as we rapidly pass through the Forbidden Forest. The most challenging aspect was animating the heavy dragon perched on top of Gringotts Bank with sufficient weight and a fire breathing flourish into the roller coaster-style camera transition.”

David Bryan, Animation Lead, MPC

Houdini’s latest hair grooming tools allowed us to create 10 hairstyles for the actors which had been 3D scanned and rigged. The roller coaster shot required previz to lay out how a massive ride track would fit through the forest.

Credits
CLIENT TEAM

Universal Studios

AGENCY TEAM

TM Advertising LLC


Executive Creative Director Mark Mintle
Executive Producer Hal Dantzler

PRODUCTION TEAM

MPC Creative

Director John Sunter
Executive Producer James Niklasson
Producer Johnny Blick
DOP George Steel
Editor Zoe Izzard

POST PRODUCTION TEAM

MPC

VFX Producer Sandra Eklund
VFX Supervisor Jessie Amadio
2D Supervisor Rod Norman
Animation Lead David Bryan
3D Team David Bryan, Ankan Sanyal, Silvia Bartoli, Arnau Gilabert, Radu Ciubotariu, Kristaan Cain, Charles Downman, Jessie Amadio, Kiril Mirkov, Kubisi Younis, Selcuk Ergen, Will Laban, Fabian Frank, Lewis Orton, Amar Chundavadra
2D Team Rod Norman, Andrew Roberts, Jonathan Box
Colour MPC

Get in touch

If you'd like to discuss your project, contact our studio teams here:

Contact us
Get in touch

JOIN OUR CREATIVE COMMUNITY

Sign up to receive community news, updates on latest work and exclusive invites to MPC events and experiences.

Sample image
Sample image
Sample image