Design

Spotify | Playlist Of The Decade.

THE BRIEF

To showcase Spotify’s ‘Playlist of the Decade’ global campaign, BRTHR and Spotify’s creative team turned to MPC to launch a high-energy, cinematic short that tells the story of one young person’s journey to make the perfect 2010’s playlist.

OUR APPROACH

In the 90-second film, our protagonist travels across the city looking for the best songs for his playlist. However, everyone he encounters – his roommate, his neighbours, his classmates, strangers from all walks of life – has their own opinion about which songs should be included. The momentum continues to build to an epic moment when it feels like the whole world is weighing in on this all-important playlist— Will our hero succumb to peer pressure or stay true to the soundtrack that embodies his life? Our teams enhanced the quick-changing sequences, with a series of seamless transitions, our motion design teams created fun graphics that bring the different elements such as playlist song titles to life.

THE RESULTS

A influential campaign that aims to build self-confidence by reminding kids that they have ‘the power’. The film was shortlisted at the AICP Awards for Colour Grade.

Director
BRTHR
Client/Agency
Spotify
Production
Serial Pictures
Post Production
MPC
View full credits

As the spot was so fast-paced and multifaceted, we set up a custom-made pipeline to collaborate with BRTHR, Spotify’s editors and our MPC studios. It was a truly global effort, and we were excited to work with BRTHR and directly with Spotify again.”

Alvin Cruz, Creative Director at MPC
Credits
Agency Team

Spotify

Senior Producer Jenna Allchin
VP, Global Executive Creative Director Alex Bodman
Group Creative Director Dan Brill
Associate Creative Director Tal Midyan
Associate Creative Director Kat Kvas

Brand Lead/Manager - Payman Kassale

Brand Manager - Jonathan Chu

Production

Serial Pictures

Director BRTHR
Executive Producer Sara Greco

MPC Team

MPC
Executive Producer Matthew Loranger
Creative Director/VFX Supervisor Alvin Cruz
Producer Krystle Timm, Sandra Eklund
Production Coordinator Stephen Dierks
2D Lead Thiago Porto
Design Lead Donal O'Keeffe
2D Team Jared Pollack, Margolit Steiner, Fabien Coupez
Designers Raphael Pazoumian, Adam Roche, Steven Bussey, Daphne Westelynck, Clément Herveau
Colourist James Tillett

Colour Assistant - Tyler Robinson

Colour Producer - Kay Carpenter

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