Design

Pokémon | Detective Pickachu.

THE BRIEF

MPC’s design team was tasked with creating over 300 unique brands to fill the Pokémon city of Ryme City.

OUR APPROACH

A mix of street level and building signage was needed which the majority needing to be Pokémon themed. MPC designed the graphical elements and bespoke language system that features throughout the city. A large range of graphic elements both 2D and 3D were then delivered to MPC film to be converted into CG structures and placed around the city to complete the shots.

THE RESULTS

The launch trailer has received over 70 million YouTube Views. The film was nominated for many awards including an Annie Award for Outstanding Achievement for Character Animation in a Live Action Production and and International Online Cinema Award for Best Visual Effects.

Director
Rob Letterman
Client
Pokémon
Post Production
MPC
View full credits

Credits
Production Team

Director Rob Letterman

MPC team

Creative Director Ryan Jefferson Hays
Producer Sandra Eklund, Tomek Zietkiewicz
VFX Supervisor Erik Nordby
VFX Supervisor Pete Dionne
Design Team Paul Hunt, Manuel Sepulveda, Ingrid Tsy, Jessica Gaynor, Charles Downman

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