Creative Production

Palace Skateboards | Ralph Lauren.

THE BRIEF

Palace Skateboards teamed up with Ralph Lauren for the brand’s 50th anniversary to design and release a Palace Polo range. To celebrate the remarkable collaboration between two titans of the fashion world, the brands turned to MPC to present the clothes (for the first time) in moving image.

OUR APPROACH

Shot over two days in Almeria, Southern Spain, featuring dramatic desert locations used in many feature films from James Bond to Indiana Jones. The stunning desert back drop, with its extraordinary colours and textures, elevated the client’s products and created a juxtaposition between elegant clothing and raw landscape. We shot with multiple cameras, drones, horses, cars, stunt riders, precision drivers and six professional skaters.

The challenge was to present the clothes in a desirable way but also through a typically quirky, amusing concept and execution.

THE RESULTS

The film was made solely for release on Instagram in various executions and was watched, liked (200,000+ times) and shared by Palace/Polo enthusiasts globally.

Director
Stuart Tanju
Client/Agency
Palace Skateboards
Production
MPC Creative
VFX
MPC
View full credits
Credits
CLIENT TEAM

Palace Skateboards
Ralph Lauren

PRODUCTION TEAM

MPC Creative

Producers Richard Skinner & Johnny Blick
DOP Gerry Vasbenter
Service Company Vagabond

POST PRODUCTION TEAM

MPC

VFX Supervisor Alex Snookes
Colourist Richard Fearon

EDITORIAL TEAM

Speade

Editor Ben Crook

SOUND TEAM

Wave

Sound Design Ned Sisson

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