Design

Nissan | Kicks.

THE BRIEF

MPC’s global teams joined forces to bring five energetic spots to life for the 2021 Nissan Kicks, directed by Calmatic from Pretty Bird.

OUR APPROACH

The ‘effortlessly cool’ bespoke films by TBWA Chiat Day NY feature a young woman driving Nissan’s new vibrant car through downtown LA. Our design and VFX teams enhanced the car, environments and the different wardrobe looks to create perfectly coordinated and stunningly balanced, eye-popping scenes that show how broad the customisation possibilities are within the new car.

THE RESULTS

The project required a combination of cutting-edge equipment and craftmanship. The end films embrace confidence, energy, and movement, demonstrating how Nissan is constantly innovating and with the boldly new Nissan Kicks, the possibilities are limitless.

Director
Calmatic
Client
Nissan
Agency
TBWA Chiat Day NY
Production
Prettybird
Post Production
MPC
View full credits

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Fully CG car in 6 colours

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Spots for Nissan Kicks 2021

“We created a fully CG version of the 2021 Nissan Kicks in six different base colours and countless colour accessory combinations. Having a fully customizable car asset allowed us to not only skin the on-set car model for product accuracy, but also creatively cycle through colours and environments within the high-energy edit. In addition to previz, we created a lot of concepts, style frames and motion tests to develop the visual language of the Kicks’ impact on its surroundings.” – Jessie Amadio, VFX Supervisor, MPC

Jessie Amadio, VFX Supervisor, MPC

Credits
Agency Team

TBWA Chiat Day NY

Executive Creative Director David Banta
Creative Director (AD) David Hedeman
Creative Director (CW) Steve Rice
Senior Art Director Alyssa Fishman
Agency producer Regan Wallace
Associate Creative Dir (CW) Jose Palacios
Executive Producer Abbie Noon
Producer Regan Wallace
Business Lead Renée Rauchut
Business Director Rick Ash
Business Manager Amber Cacicedo
Campaign Manager Sarah Hoffmann
Associate Business Manager Gabriela Balaguer

Production Team

Prettybird

Director Calmatic

Executive Producer Suzanne Hargrove

Producer Julie Sawyer

Director of Production - Tracy Hauser

MPC Team

MPC
Creative Director Alvin Cruz
Senior Executive Producer Camila De Biaggi
Shoot Supervisor Morten Vinther
2D Lead Supervisor David Piombino
3D Lead Supervisor Jessie Amadio
Producer Sally Wnek
Associate Producer Katherine Miccio
Colourist James Tillett
Executive Producer Colour Chris Connolly
Colour Producer Kay Carpenter
Colour Assist Tyler Robinson

3D Team
Artists Roberto Maki, Michael Marsek, Michael Glen, Andrew Boccio & Ash Yee

2D Team
Artists Chris Green, Esther Song, Renato Carone, Ari Reisner & Jason Tsang
AFX Brian Hayes
Finishing/Delivery Mindy Dubin, Mat Ellin & Rob Walker

London Team
2D Lead Jake Nelson

2D Team
Artists Svilen Aynadzhiev, Marjolein Verheij, Johan Alfort, David Filipe
3D Lead Andy Steele

3D Team
Artists Radu Ciubotariu, Matias Heker, Nick Slade, Matteo La Motta, Mike Little, Flavia Minnone

Bangalore Team

Line Producer Chanakya Chander
Production Coordinator Sahil Wadhwani
Compositing Supervisor David Rouxel
Compositing Lead Yashvardhan Jain

Comp Team
Artists Anurag Singh Kushwaha, Balakrishnan Ramadoss, Geetesh Gajanan Tari & Saravanan D
DMP Lead Radhakrishna, Bakiyaraj P, Winnie Sharma
CG Supervisor Parthiban S Elangovan
FX Artist Ashwath Thiraviam
3D Generalist Artist Kartik Gupta
FX Artist Ashwath Thiraviam
3D Generalist Artist Kartik Gupta
Lighting Artist Aritra Kumar Sarkar Senior & Arun Ramkrishna Sharma
Senior Rig Artist Kuntal Kanti Bera Mid

Asset Team
Artists Vaibhav Gupta, Jaspreet Kaur Dua, Jayadeep Chandran, Jyoti Prakash Panda, Palash Ramnaresh Soni, Shreyas Joshi, Sumitha D & Sunil Manohar Mohapatra

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