Visual Effects

Nike Esports | Camp Next Level.

The Brief

MPC teamed up with Wieden + Kennedy Shanghai, The Loft and director Adam Lau to produce this epic world-first ‘sci-fi’ inspired campaign for Nike Esports.

Our Approach

The film explores how physical and mental training can give gamers a true competitive edge. MPC worked closely with W+K from initial concept stage to develop ideas and producer the VFX sequence including the CG building exterior, explosions, fireballs, punching bag, Rubik’s cube and laser gun. With extensive testing and planning prior to the shoot, our team in Shanghai aligned with the director, agency and client’s vision to provide an efficient and collaborative process.

The Results

The film launched in China prior to the League of Legends World Championship 2021. The campaign was covered extensively in the media, with features in Muse By Clio, Campaign Asia, Shots and Ads of the World.

Director
Adam Lau
Client
Nike
Agency
Wieden + Kennedy Shanghai
Production
The Loft Films
VFX
MPC
View full credits

Gamers are incredibly competitive, and top players can put in 16-hour days, six days a week, Nike says, which takes a toll on their physical and mental acuity. Our teams brought to life a whirlwind of high-tech energy punctuated by game-style graphics and eye-popping animated effects, as Nike reminds players to keep in shape in if they want to reach the next level.

Credits
AGENCY TEAM

Wieden + Kennedy Shanghai
Executive Creative Directors Ian Toombs & Vivian Yong
Creative Directors - Jeff Fang & Matt Mesaroz
Copywriter / Art Director - Gem Xu / Jing Qiu & Josh King
Producer - Raymond Lau

PRODUCTION TEAM

The Loft Films
Director Adam Lau
DOP Allen Lv Executive
Producers Geok Lem
Editor Song Yang
Sound design Lime Studios
VO Company Ker Sound Studios Shanghai
VO Coordinator Lena Zhou
VO Recording Engineer Lynn Lai

MPC TEAM

MPC
Creative Director Barry Greaves
CG Supervisor Paolo Gnoni & Jacob T. Oommen
2D Supervisor Barry Greaves & David Rouxel
Producer Chris Li
Line Producer Chanakya Chander
Production Coordinator Sririthika Iyer & Taruna Sehgal
Lead Compositor Marielle Santens

Comp Team
Artists Yao Zhang, Minnie Chen, Chloe Gao, Balakrishnan Ramadoss, Shalwin Shaiju, Vipin Tripathi, Iman Javaherypour
Motion Graphics Neo Chu

FX Team
Artists John Svenson, Imen Zhu, Kyle Wang, Alok Dwivedi

Asset Team
Artists Aram Hakze, Cherish Zhou, Cathy Xi, Jaspreet Kaur Dua

DMP Team
Artists Taylor He, Shanmugavel V, Winnie Sharma

Animation Team
Artists Alexey Petryaev, Ambalika Nandy
Lighting Lead Yao Zhang
Matchmove Elangovan G
Colorist Nikola Stefanović
Assistant Colorists Agua Jiang, Christine Wang, Eric Ju

SOUND TEAM

Re-Recording Mixing Engineer Benjamin L'hôtellier
Sound Editor Lynn Lai
Music Editor Greg Yu, Akira Terao
Project Manager Akira Terao

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