Creative Production

Berocca | Be More Berocca.

THE BRIEF

66% of UK consumers currently identify tiredness and fatigue as their #1 health concern. The brand wanted to communicate how Berocca can help energise your day to help combat this. MPC Creative was tasked with applying our expertise in VFX and live-action production to deliver an expertly crafted global campaign.

OUR APPROACH

Berocca’s ‘Roccy’ personifies energy and brings an entertaining, vibrant and charismatic personality to the brand. MPC Creative shot and post-produced, moving quickly to land a fixed air date.

With all characters in the spot being crafted entirely in CG, it was important to create something that felt as realistic as possible. The vision was to make the ad feel like an episode of Planet Earth that took an unusual twist. The team knew this character would be a phenomenon and so they created a bespoke piece of software to render Roccy in real-time, which allowed us to extend beyond the traditional TV campaign onto social media.

THE RESULTS

Berocca not only saw a spike in social media engagement, but those results translated to the business with an increase in sales by 45%. The ad was covered widely in the press, sweeping up The Drum’s Ad of the Day and Campaign’s Pick of the Week and was shortlisted at the British Arrows, Kinsale Shark and Clio Awards for VFX and Animation.

DIRECTOR
Diarmid Harrison-Murray
Client
Berocca
Agency
Wunderman Thompson
Production
MPC Creative
Post Production
MPC
View full credits
Awards

MPC Creative built a 30m x 20m lush rain forest set in Dukes Island Studio, London. The live action plates were shot over one day, using real chameleons for lighting reference, atmospheric mist and moss-covered tree branches to recreate an accurate rain forest effect.

5

Award Shortlists for VFX

45%

Increase in sales

+650K

YouTube Views

The creative ran simultaneously across TV and was supported by a comprehensive VOD (Video on Demand) strategy to maximise the potential reach. In addition, the campaign also encompassed OOH, DOOH shopper, PR, digital, and social media, targeting people on their daily commute. The OOH took the form of digital 6 sheets and Tube cards.

Credits
CLIENT TEAM

Berocca

AGENCY TEAM

Wunderman Thompson

Executive Creative Director Lucas Peon
Creative Director Paul Rizzello
Creative Naz Nazli
TV Producer Sonny Botero

PRODUCTION TEAM

MPC Creative

Director Diarmid Harrison-Murray
Head of Creative Production James Niklasson
Producer Johnny Blick

POST PRODUCTION TEAM

MPC

VFX Producer Thomas Cole
Lead Animator David Bryan
VFX Team
Inigo Vimal Roy, Gopika Priya, Anbarasu E, Priya Bandodkar, Ankan Sanyal, Bala Krishnan R, Rajesh Kaushik, Siju Murugan, Shristi Sanyal, Hemanth Anusuri, Shaik Abdul Rahim, Sreenivasa Aditya Yanamalach, Ganesh Kumar S, Jacob Ommen

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