Visual Effects

LEGO | Holiday.

THE BRIEF

LEGO wanted to celebrate the magic and creativity of a child’s imagination during the holiday season, while showcasing their famous blocks designed to help kids and parents transform constructions into different creations using LEGO’s System in Play.

OUR APPROACH

The festive ad ‘Holiday’ is backed by a reimagined version of Queen’s ‘Don’t Stop Me Now’, and MPC’s award-winning visual effects that transports viewers on a journey of fantastical creatures, LEGO constructed vehicles and cities in an enchanted world that brings people together. Combined with MPC’s colour grade magic, ‘Holiday’ explodes with the vibrant imagination true to LEGO’s philosophy.

RESULTS

Within launch week the commercial had been picked as ‘Ad of the Day’ by The Drum and featured in various media publications.

Director
Traktor
Client
LEGO
Agency
Stink Paris
VFX
MPC
View full credits

+40k

Views on YouTube

+286k

Views on Instagram

Featured

In Campaign, AdAge, The Drum & David Reviews

As with everything we do, this campaign is inspired by children whose extraordinary imaginations show us that the world is full of possibilities. Whatever a child’s passion – whether it’s vehicles, animals, superheroes, arts and crafts, or something entirely different – with LEGO Play they can explore and rebuild the world around them while developing skills such as creative resilience, communication and the confidence they need to thrive in it.

Julia Goldin, Chief Product & Marketing Officer at LEGO Group

Credits
Agency/Production

Directors TRAKTOR

Production Company Stink Paris

Executive Producer Vincent Rivier and Helene Segol

Traktor Producer Richard Ulfvengren

Service Company 247xRadioaktive -Monika Urbańska, Maria Mazurczak and Anita Kozłowska

Cinematographer Matyas Erdely

Production Designer Agustin Moreaux

Art Director Paweł Dąbrowski

Costume Designer Pati Fitzet

Edit Final Cut - Ryan Beck

Music Finger Music - Clare McGrath and Craig Brown

Sound Design Machine - Matej Oreskovic, Ghazal Zargar Elahi, Alex Bingham and Ben Gulvin

Client team

Vice President LEGO Agency Rasmus Juel Mygind

Head of Creation Peter Johnson

Global Creative Lead Lucas Reynoso Vizcaino

Global Creative Team Leah Mababangloob, Gonzalo Torres, Carlos Ramas, Martin Rathschau, and Lucas Reynoso Vizcaino.

Sr. Global Communication Partner Melanie Cumbo

Global Brand Strategist Kevin Mercer

Global Communication Strategist Ben Campbell

Global Project Manager Malene Kallestrup

Head of Production Charlie Cooper Henniker

Senior Lead Producer Michael Toft Adelholm and Uffe Bryld

Senior Film production Manager Mette Søgaard Lorenzen

Post Production Manager Lene Williams

Sr. Content Planner Kenneth Sanchez

Brand Global Marketing Development Team Alero Akuya, Charlotte Lor, Lauren Charman and Victoria McElhinney

MPC team

Post Executive Producer Anandi Peiris

Post Producer Soloman Tiigah

CG Supervisor Fabian Frank

2D Supervisor/Lead Compositor Kamen Markov

CG Lead Kiril Mirkov

CG Lead Pritesh Kotian

Colourist Matthieu Toullet

Shoot Supervisor Jim Radford

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