Visual Effects

Hennessy | The Seven Worlds.

THE BRIEF

MPC worked with Sir Ridley Scott and RSA Films to create a film which defines the origins of the brand by characterizing ‘Each drop of Hennessy X.O as an Odyssey’. This involved highlighting the seven flavour profiles of the emblematic icon of Hennessy Maison with an epic voyage through real and imaginary worlds.

OUR APPROACH

MPC brought to life the 4-minute VFX-heavy spectacular in an epic production that explored Seven Worlds, each with a unique, surreal, sensorial and immersive narrative.

Shot in Prague with VFX created across MPC Studios to match Ridley’s storyboard vision, we produced and seamlessly weaved together seven vignettes into a mind-blowing, award-winning narrative. Our teams developed motion concepts with infinite options and extensive research and development employed to define the overall look and feel of each world and its characters.

THE RESULTS

With over 20 million YouTube views, the film was a multi-award winner (Cannes, D&AD, EPICA, Clio, AICP, British Arrows, AEAF, CICOLPE) and was awarded two VES Awards for visual effects, while being nominated alongside Film and TV programmes such as Game Of Thrones, Marvel Avengers and Star Wars The Mandalorian.

DIRECTOR
Sir Ridley Scott
Client
Hennessy
Agency
DDB° Paris
Production
RSA Films
VFX
MPC
View full credits
Awards
View all

Hennessy X.O. blends a unique combination of seven different flavour experiences and profiles; Sweet Notes, Rising Heat, Spicy Edge, Flowing Flame, Chocolate Lull, Wood Crunches, and Infinite Echo. Each flavour combines to create the classic flavour of Hennessy’s exclusive Cognac.

The sheer scope and size of the project, being a 4 minute short film, made it very different to typical commercials we work on. Based on the agency’s concept and Ridley’s storyboard interpretations, we came up with visual references of how the campaign could look, along with technical breakdowns. There was always a clear plan in place and a lot of discussion upfront before any CG was done. Each world had a clear narrative and we knew how we wanted to create a lot of the elements. However, it couldn’t have been a success had it not had such a strong story from the agency and the fantastic creative vision and direction from Ridley.

Carsten Keller, Creative Director, MPC

20M

YouTube views

5 STARS

The Drum, Campaign, Adweek & David Reviews

11

VFX awards

The drawings from Ridley helped our teams but it’s not the same as 3D. For example, how do you form a girl out of powder? There are a million ways of doing that. We had to come up with so many techniques in the R&D stage of how we could layer this.” In the ‘Wood Crunches’ world, we really wanted to create something that hadn’t been seen before. We had to make a performing creature out of leaves and branches but being such an abstract concept we had to dig deep creatively-speaking. On the other hand the ‘Rising Heat’ world was challenging technically, but creatively it was easier because it contained concepts people recognize from real life.” Whilst the tasting notes were imagined as seven distinct worlds, the concept had to be stitched together as seamlessly and believably as possible. That really was the biggest challenge – weaving the worlds together into a singular narrative.

Ryan Jefferson Hays, Creative Director, MPC

I think that advertising has realised after 30 years that it must shift back to entertainment and stop treating their customers like demographics.

Sir Ridley Scott, Director, RSA Films

Credits
CLIENT TEAM

Hennessy

Global CMOs Thomas Moradpour & Michael Aidan
Global CMO Deputy Antoine Varlet
Hennessy X.O Brand Director Emmy Aoun Gestin

AGENCY TEAM

DDB° Paris

Executive Creative Director Alexander Kalchev
Creative Directors Pierre Mathonat & Alexis Benbehe
TV Producer Quentin Moenne Loccoz
Managing Director Xavier Mendiola

PRODUCTION TEAM

RSA Films

Director Sir Ridley Scott
Producer Debbie Garvey
Managing Director Kai-Lu Hsiung
Executive Producer Debbie Garvey
Supervising Producer Mark Huffam
DOP Dariusz Wolski
1st AD Raymond Kirk
Production Designer Marc Homes
Costume Designer Charlotte Law
Make-Up Polly Earnshaw
Editor Jim Weedon
Production 75 Paris
Managing Director Emmanuel Guiraud
Executive Producer Annabelle Fournier
Stillking Prague
Producer Lida Ordnungiova

POST PRODUCTION TEAM

MPC

Creative Director, CG Carsten Keller
Creative Director, Design Ryan Jefferson Hays
3D Supervisor Boyo Frederix
2D Supervisor Rod Norman
Head of FX Selcuk Ergen
VFX Producer Tomek Zietkiewicz

Line Producer Chris Preston Barnes
Production Coordinators Priya Krishnamurthy, Meghna Shetty
Leads Bibin Balan, Gowri Shankar V, Sivakumar R, Sugumar S & Vivekananthan R
Asset Team Divya Vijay, Kalaiarasu P, Kartik Gupta, Sandeep Grover, Sourodeep Dey, Shashi Kumar, Ullas Thunga & Vaibhav Gupta

Comp Team Jahnvi Mistry, Karthik S, Nanda Kumar & Uday Veerepalli

DMP Team Bakiyaraj P, Mohan Rao & Sachin Sureshrao

Matchmove Lead Elangovan Ganeshan

Matchmove Team Konduru Achi Raju, Shaik Abdul Rahim Shridhar Bhat, Shristi Sanyal, Sindhuja B, Sreenivasa Aditya, Srikanth S, Suhas Bhat, Tejashwini N

Prep Team Naresh, Sangeetha M, Vignesh E, Yasasvini.V

Roto Team Amit Shukla, Gokula Krishnan, Joslin Job Mathew, Kishan Katrimal, Manu PS, Muthu Vishnu, Narendra Kumar, Partha Pratim, S Ravisankar, Sriram P, Subbaiyan, Sudev, Suvojit Ghosh, Yoki

R&D Developer Vincent Ullmann
VFX Coordinators Georgia Cook & Sandra Eklund
Sequence Leads Alexander Kulikov, Christian Bohm, Dominic Alderson, Guillaume Weiss, Kiril Mirkov, Martino Maddeu, Pedrom Dadgostar, William Laban, Andrew Roberts

CG Team Alessandro Granella, Amar Chundavadra, Amir Bazazi, Andreu Lucio, Ankan Sanyal, Anthony Bloor, Arnau Gilabert, Christian Bohm, David Bryan, Diarmid Harrison-Murray, Dominic Alderson, Ed Sherwood, Enrico Selmi, Fabian Frank, Graeme Turnbull, Justin Braun, Kiril Mirkov, Kristaan Cain, Kristian Bonne, Lewis Orton, Lino Khay, Lucas Bruchhage, Magali Barbe, Marcel Ruegenberg, Martino Maddedu, Matilde Nygaard Vinther, Maximilian Mallmann, Michael Diprose, Morten Krebs, Morten Solgaard, Neil Miller, Pedrom Dadgostar, Petur Break Bjarnason, Platon Filimonov, Radu Ciubotariu, Selcuk Ergen, Silvia Bartoli, Sylvain Robert, Thomas Carrick, Tito Fernandes, Tushar Kewlani, Will Laban

2D Team Alexander Kulikov, Andrew Roberts, Ed Taylor, Emre Aypar, Flavio Kawamoto, Alexander Kulikov, Andrew Roberts, Ed Taylor, Emre Aypar, Flavio Kawamoto, Guillaume Weiss, Kalle Kohlström, Lucie Brant, Mike Cosgrave

MPC Bangalore Team

Line Producer Chris Preston Barnes
Production Coordinators Priya Krishnamurthy, Meghna Shetty
Leads Bibin Balan, Gowri Shankar V, Sivakumar R, Sugumar S & Vivekananthan R
Asset Team Divya Vijay, Kalaiarasu P, Kartik Gupta, Sandeep Grover, Sourodeep Dey, Shashi Kumar, Ullas Thunga & Vaibhav Gupta

Comp Team Jahnvi Mistry, Karthik S, Nanda Kumar & Uday Veerepalli
DMP Team Bakiyaraj P, Mohan Rao & Sachin Sureshrao
Matchmove Lead Elangovan Ganeshan
Matchmove Team Konduru Achi Raju, Shaik Abdul Rahim Shridhar Bhat, Shristi Sanyal, Sindhuja B, Sreenivasa Aditya, Srikanth S, Suhas Bhat, Tejashwini N
Prep Team Naresh, Sangeetha M, Vignesh E, Yasasvini.V
Roto Team Amit Shukla, Gokula Krishnan, Joslin Job Mathew, Kishan Katrimal, Manu PS, Muthu Vishnu, Narendra Kumar, Partha Pratim, S Ravisankar, Sriram P, Subbaiyan, Sudev, Suvojit Ghosh, Yoki
R&D Developer Vincent Ullmann

SOUND TEAM

Grand Central Recording Studios

Composer Daniel Pemberton
Sound Designer Oliver Tarney
Head of Music Jerome Alquier
Sound Mixer Raja Sehgal

COLOUR TEAM

Company 3

Colour Grade Stephen Nakamura

Get in touch

If you'd like to discuss your project, contact our studio teams here:

Contact us
Get in touch

JOIN OUR CREATIVE COMMUNITY

Sign up to receive community news, updates on latest work and exclusive invites to MPC events and experiences.

Sample image
Sample image
Sample image