Visual Effects

FX Networks | American Horror Story.

The Brief

We were tasked with bringing two colliding worlds together in a promo for this season’s FX’s Emmy-winning drama, American Horror Story, using stunning visuals that look and feel disturbingly real.

Our Approach

Embracing a healthy level of surrealism, we created giant waves of sand crashing into a desert lighthouse and various shots of desolate sand dunes colliding with impossibly big ocean waves. Given the surrealist qualities of scale, our artists anchored elements in the physical world as much as possible. We provided various visual effects including a multi-limbed spider-like creature and a rubber man who turns into microgravitational spheres.

The Results

The trailer has received almost 1 million YouTube views and has reached over 10 million viewers.

Director
Paul Tolton
Client/Agency
FX Creative
Production
Firefly Creative
VFX
MPC
View full credits

10M

Reach

+9.5M

YouTube views

+350

Mentions in press

The teams at FX always go to extremes to capture as much as possible in-camera. Over the years, we’ve developed a creative process with the FX team where we very quickly work out what’s practical and where we apply ourselves with VFX. The surreal nature of these films meant that we’re not referencing anything that already existed, and we spent a good bit of time concepting things like Rubber Man’s body exploding when he gets stabbed, the look of THE multi-limbed spider-like creature, the hyper-lapse onto the murder house in the red fields and the enormous waves of sand and water colliding.

Morten Vinther, Creative Director, MPC

On the major CGI simulation shots, a key step early on in the process was to build concept art which allowed us to find the look, shape, perspective, and style of the waves we were going to be creating. From there, we built immense scenes, proceeding to iterate and perfect the animation and lighting to make the simulations feel as dramatic and as real as possible. Our compositing team weaved in beautiful details such as birds and rain elements, tying together all the elements in each shot.

MPC has worked on previous trailers including Apocalypse “Fall Out” & “Hush’.

Credits
CLIENT/AGENCY TEAM

FX Creative
Creative Director/President, Multi-Platform Marketing, FX Networks Stephanie Gibbons
Creative Director/EVP, Multi-Platform Marketing, FX Networks Ethan Adelman
Director / DP Paul Tolton
EVP, Special Projects & Production Kenna McCabe
SVP, Content & Editorial Paul Rollins
VP, Special Projects & Production Elizabeth Knight
Director, Content & Editorial Julie Danahey
Director, Post Production Bryce Olson
Graphics, VFX & Design Julio Ferrario, Amie Neguyen, Steve Viola

PRODUCTION TEAM

Firefly Creative
Producer John Winter
Editorial Philippe Bergerioux
Sound Design Philippe Bergerioux
Colour Sim International
Colourist Rob Sciarratta
Music “Bad Omen” by Fjora

POST PRODUCTION TEAM

MPC
Senior Supervising Producer Nicole Saccardi
Producer Justin Rogers-Cdebaca
Creative Director Morten Vinther
3D Supervisor Zhenya Hovhannisyan
2D Supervisor Navid Sanati, Andrew Roberts + Rashabh Ramesh Butani
VFX Coordinator Johnny Edson
FX Lead Andy Sheng

3D Team
Artists Zhenya Hovhannisyan, Corinne DeOrsay, Tim Kafka, Andy Sheng, Dan Bodenstein, Josh Harrison, Brendon Echsner, Chris Wachter

2D Team
Artists Andrew Roberts, Navid Sanati, Vivek Gopalrao Tekale, Jadan Duffin, Geetesh Tari, Abhilash A, Srinivas Achary

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