Colour

easyJet | Hide & Seek.

The Brief

VCCP and director Alaska turned to MPC to provide VFX and colour grade on easyJet’s ‘Hide and Seek’ holiday ad, set to the catchy 1950’s track by Bruno Rosettani and Trip Aurora “Zucchero e Pepe”.

Our Approach

To honour the easyJet brand, the film had to look and feel visually fresh, playful and full of personality. Shot on digital, MPC’s Creative Director of Colour, Matthieu Toullet, provided an organic quality, adding interesting textures into a warm look and feel. The warmth of the imagery was key in generating those all-important holiday feels.”

The results

A vibrant campaign that follows an epic game of Hide and Seek stretching the four corners of Europe and showcasing the amazing hotels and destinations available through easyJet holidays. The film picked up a Wood D&AD Pencil for Colour Grade, a Gold AEAF Award for VFX and a Bronze EPICA Awards for VFX and Post Production.

Director
Alaska (Gustavo Moraes and Marco Lafer)
Client
easyJet
Agency
VCCP
Production
Iconoclast
Post Production
MPC
Colourist
Matthieu Toullet, MPC
View full credits
Awards

3

Awards for VFX

5 STARS

From David Reviews

+89K

YouTube views

The spot follows an epic game of Hide and Seek that stretches to the four corners of Europe, showcasing amazing hotels and destinations available through easyJet holidays. From a beach in the Algarve, to a souk in Marrakech via the mountains of Iceland and a blissful infinity pool in Santorini.

The campaign aims to inspire customers to book their next European getaway and builds on easyJet’s Imagine campaign which MPC worked on previously.

Credits
Client

easyJet

Agency Team

VCCP
Executive Creative Director Darren Bailes
Creative Director David Masterman
Art Director Rob Ellis
Copywriter Peter Reid
Senior Planner Alana King
Agency Producer Olly Calverley
Integrated Producer Doris Tydeman
Account Team
Head of Account Management Gemma Findley
Senior Account Director Olivia Packshaw
Account Manager Louis Collin
Media Agency OMD

Production Team

Iconoclast
Director Alaska (Gustavo Moraes and Marco Lafer)
Producer Luke Plaister
Editing Final Cut

Post Production Team

MPC
Executive Producer Louise Unwin
VFX Supervisor Alex Lovejoy
Comp Team
Comp Lead Mithun Alex
Artists Anand Swain, George Gijo Peter, Karthik S, Rajinikanth R, Saravanan D, Shalwin Shaiju
Prep Team
Artists Gandhiraj K, Sangeetha M, Sathish Chellappan
Roto Team
Artists Gokulakrishnan M G, Jegadeesan V
DMP Team
Artists Neil Miller, Shanmugavel V
Colourist Matthieu Toullet

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