Visual Effects

Dell | Youniverse.

the brief

We partnered with VMLY&R to create a spellbinding ‘Youniverse’, showcased in a format-hopping global brand film for Dell XPS.

OUR APPROACH

The VFX heavy film, explores our protagonists ‘Youniverses’ through the new future-facing laptop and demonstrates with the Dell XPS that you can be as creative as you desire and discover a world entirely your own. Capturing the essence of Dell’s new pieces of technology was essential to their introduction into the marketplace. Our team in New York did this flawlessly through CGI executions, bringing the concept boards to life.

THE RESULTS

A global ad that captured imaginations across the world over TV and online during 2021. With over 2 million YouTube views, the commercial was covered extensively within the media, with features including Creativity, The Drum and Shoot.

DIRECTOR
Marco Prestini
CLIENT
Dell
AGENCY
VMLY&R
PRODUCTON
Anonymous Content
VFX
MPC
View full credits

Creating the five different worlds was by far the biggest challenge of the campaign, yet the most creatively rewarding for our team. We wanted to create a sense of visual poetry through Avant Garde layouts and illustrations. Our team collaborated with director Marco Prestini and illustrators seamlessly. Through a combination of visually sophisticated and conceptual animations, we created a solution that shows exactly what the ‘Youniverses’ are while bringing them to life within the Dell XPS laptop.

Alvin Cruz, Creative Director, MPC

It was essential to create a continuous movement throughout the film, with the VFX elements and sequences leading to the final illustrations. We used a range of latest techniques, so each scene had its own look and feel yet feels like one connected film.

Renato Ferri Carone, 2D Lead, MPC
Credits
AGENCY TEAM

VMLY&R

Chief Creative Officer New York Wayne Best
Group Creative Director Justin Ebert
Group Creative Director Niraj Zaveri
Creative Director Meredith Kinee
Creative Director Rachel Cuyler
Executive Director of Integrated Production Greg Lotus
Executive Producer Bobby Jacques
Senior Producer Dan Bradbury
Senior Broadcast Production Content Business Manager Maggie Diaz
Managing Director Ann Carey
Account Director Scott Eagle
Account Executive Jonathan Lotz
Project Manager Patricia Woodward
Managing Director Strategy & Insights Jenn Bonhomme
Director Strategy & Insights Jorik Houweling

PRODUCTION TEAM

Anonymous Content

Director Marco Prestini
Managing Director Eric Stern
Executive Producer Lori Stonebraker
Head of Production Kerry Haynie
Sales Representative Paul Muniz & Stacie Gillman
Line Producer Malachy McAnenny
DOP Mauro Chiarello

POST PRODUCTION TEAM

MPC
VFX Producer Nicole Melius
Executive Producer Chris Connolly
Production Coordinator Stephen Dierks
Creative Director Alvin Cruz
On-Set VFX Supervisor Jim Radford
2D Lead Renato Ferri Carone
3D Lead Andrew Ortiz
Colorist Ricky Gausis

Compositing Team

Artists Renato Ferri Carone, Chris Green, Se Lim Yang, Esther Song, Yashvardhan Jain, Michael Glen, Ting-jung Hsu, Manideep Sanisetty, Thiago Porto, Karthikkeyan

3D Team

Artists Andrew Ortiz, Chris Bernier Ashley Yee, Michael Marsek, Andrew Boccio, Bibin Balan., Jacob Fradkin, Anthony Travieso, Vinutha A R, Smruti Prabhakar

Design Gianna Yarull Urena, Roger Hom

Finishing Tom McCullough, Mat Ellin

Colour Ricky Gausis
Colour Assist Nate Seymour

ANIMATION TEAM

Animation Daniel Semanas
Illustration BerryVerrine

AUDIO TEAM

Wave
Creative Director Zac Colwell
Executive Producer Vicky Ferraro
Senior Producer Danielle Toporoff
Producer Eleni Giannopoulos
Sound Designer & Mixer Chris Afzal
Music “Rabbit Hole” by Why Mona (Written by Joanna A. Jones and Armond Arabshahi)
Remix and Arrangements Squeak E. Clean Studios
Remixers Stuart Welch and Zac Colwell

MUSIC TEAM

Music Producer Alexandra Allen
Executive Music Producer, North America Theresa Notartomaso

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