Creative Production

adidas | Boss Everyone.

THE BRIEF

MPC Creative teamed up with Iris London and adidas Football to launch the new adidas laceless boot with the meme inspired BOSS Everyone campaign. The brief required MPC Creative to shoot the worlds most famous footballers in ‘user generated’ style videos, and inspire footballers around the world to upload their own content to adidas’ social media platforms.

OUR APPROACH

The campaign is a series of films featuring the worlds best footballers performing impossible tricks enhanced with meme style graphics. MPC Creative traveled to Europe to link up with the pro footballers and capture the footage over an eight week period.

The key to each shoot was to be nimble and quick without compromising the look. Sometimes we only had a few minutes with the players. MPC’s Motion Design department created a library of icons in simple game style graphics. The VFX team brought the tricks to life in a seamless transition from live action to 3D. The result was a social media phenomenon of user generated footage across all the brands platforms.

THE RESULT

The film racked up 15M social interactions – 3M+ new Instagram followers – 150M+ video views with zero media spend – 3 months of stock sold in 7 days.

Director
Dan Henshaw
Client
adidas
Agency
iris Sport
Production
MPC Creative
Post Production
MPC
View full credits

15M

Social Interactions

+3M

New Instagram followers

+150M

Video views

The response to the film generated massive social conversation and surpassing best performance metrics on adidas’ channels. The campaign ran alongside a large-scale consumer activation.

Credits
CLIENT TEAM

adidas

AGENCY TEAM

iris Sport, London

Creative Director Adam Fish
Senior Creative Matt Tassell & Marc Owens
Global Planning Director Michael Barrett
Group Account Director Simon Yoxall
Producer Sid Daffarn

PRODUCTION TEAM

MPC Creative

Director Dan Henshaw
Executive Producer Richard Skinner

POST PRODUCTION

MPC

EDITING TEAM

MPC

SOUND TEAM

Music Company Unit Media, London

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