MPC collaborated with ODD and Autumn de Wilde to deliver an M&S musical ad that launches their festive home and clothing range.
The clothing campaign created by ODD, shot by Autumn de Wilde and starring Madisyn Ritland, brings to life a whimsical musical world with the star of the ad dancing through the iconic moments of Christmas – from shopping for presents to having fun in family PJs.
The advert is a continuation of the M&S brand platform ‘Anything but Ordinary’ that M&S launched for Autumn/Winter. It shares how M&S’s style, quality and value products can help customers make the magical season anything but ordinary for their loved ones.
As with the Food campaign, the creative will be executed across a range of channels – from print cover wraps to an activation at Waterloo station. M&S will also be taking over three large scale sites bringing to life some of the theatrical magic with hand painted murals.
MPC’s teams worked closely with ODD on the visual effects and 2D elements that magnify the festive glamour and sparkle for M&S’s season of style.
Nick Stickland at ODD, “A classic spot that personifies Christmas with a healthy dose of visual and audio festivity. A season of style, brought to you by M&S.”