Back to news

How Animated Characters Add Value for Brands | A one-off virtual panel with MPC.

London
November 5, 2021

After the launch of MPC’s first whitepaper studying the world of brand mascots and CG characters, we’re taking things to the next level with a one-off virtual panel, and we’d love you to be there.

Join us for a free, one-off virtual event presented by MPC Advertising: ‘How Animated Characters Add Value for Brands’ 

This exclusive event will examine our in-depth study into the world of animated Brand Characters and Mascots, and how they can be like rocket fuel for brands and their marketing campaigns.

When?  Wednesday 24th November at 4pm (GMT)

How? Click HERE to sign up for this Free virtual event

MPC Advertising are a global network of award-winning artists & creative technologists with decades of experience in visual effects & animation, breathing life into many unforgettable brand characters. We created the world famous Duracell Bunny, Bubl, the cutest ever robot for O2, and a flying ostrich for Samsung.

Hosted by Little Black Book, MPC Creative leaders will be joined industry heavyweights VCCP and research & insight gurus System 1. Together we will be embarking on a deep dive into the mounting evidence that use of brand characters & mascots can achieve significant success for advertisers within a crowded and fragmented media space.

Some themes we will be exploring are: 

– Strengthen consistent brand messaging and communications across platform
– Increase profit and share of voice
– Battle short-termism
– Communicate more clearly with deeper emotional connections
– Facilitate stronger brand engagement

Secure your (virtual) seat and be a part of the conversation with the teams behind some of the most successful brand characters from the last decade. 

Get in touch

If you'd like to discuss your project, contact our studio teams here:

Contact us
Get in touch

JOIN OUR CREATIVE COMMUNITY

Sign up to receive community news, updates on latest work and exclusive invites to MPC events and experiences.

Sample image
Sample image
Sample image