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SS22 | Re-Imagine The World of Fashion.

September 17, 2021

MPC celebrate the month of fashion with a retrospective of our collaborations with some of the industry’s most world-renowned brands.

MPC Creates a Video Game Inspired Dystopian World for Balenciaga’s Fall 21 Campaign

Quantic Dream, the French video game developer, commissioned MPC to create a fully CG short film to showcase Balenciaga’s Fall 2021 collection. Referencing the “twenty-tens” gaming era, they wanted to evoke the same feelings and tonality of past classic interactive gaming. When the film and marketing stills debuted on the Balenciaga website and social media channels this summer as part of an integrated campaign, the film racked up over 60k views on YouTube in its first week, and garnered widespread acclaim across the fashion press.

This campaign marks MPC’s fourth collaboration with the brand, after Balenciaga’s Summer 21 Pre-collection video directed by Walter Stern; the Winter 20 collection video which saw MPC creating colossal cinematic visuals for the Paris Fashion Week show; and the following Digital Clones Spring 22 runway film directed by Quentin Deronzier.

Balenciaga Clones Spring 22 Collection

MPC created an epic series of digital clones for Balenciaga’s Spring 22 collection. Rather than adopting a one-size-fits-all solution, a global team of MPC artists utilized multiple techniques for the film. Led by Creative Director Marcus Dryden and Producer Jaz Rongokea, the methods used to create the clones ranged from ‘deep fake’ AI/machine learning to real-time game engine and traditional brute force VFX.

Phantom, the New Fragrance for Men from Paco Rabanne

Born from the clash between luxury craftsmanship and new-tech, discover Phantom – Paco Rabanne’s new fragrance packaged in the form of a robot. Mikros MPC collaborated with director Antoine Bardou-Jacquet and Partizan to bring to screens the brand’s world-first campaign featuring its new robot and other CGI characters.

Discover Luna Rossa Ocean, the New Fragrance by Prada

Mikros MPC teams provided epic visual effects to accompany Prada’s new muse, actor Jake Gyllenhaal. For ‘Luna Rossa Ocean – The Film,’ expert artists digitally recreated the ocean, the sky, the red moon, part of the boat, and crafted the water projections on the camera lens. The campaign illustrates the conviction that with technology as an extension of ourselves, we can push beyond our limits, imagine beyond possibility and open new horizons.

For more of our work, check out MPC’s Beauty & Fashion showcase:

First Published on Technicolor.

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