Back to news

Behind the Moving Image | Roccy the Lizzard.

London
August 6, 2021

In our Behind the Moving Image series, we share the latest and greatest behind the scenes look at how our VFX geniuses bring to life some of our most iconic work. Check out BTS for Xbox ‘Us Dreamers’Arm & Hammer ‘Once Upon A Time’Technicolor ‘Masters of Colour’Starburst ‘Turaffe and Carl’O2 ‘Bubl’Frangi ‘Goddess’Vittel ‘Biodiversity’France Television ‘Sumo’,  John Lewis & Partners ‘The Boy and The Piano’, Virgin Australia ‘Up Up & Toupee’Channel 4 ‘Meet the Superhumans’, Jaguar ‘A Breed Apart’, McDonald’s Reindeer, Edeka ‘2117’ and most recently Samsung ‘Flex Your Way.

This week we offer an insight into the making of Berocca’s Bhangra Loving Lizard, Roccy.

LAUNCH FILM

Injecting a little mojo into your mornings may seem near impossible by the time Friday rolls around but in 2017 MPC and JWT London found a cure. And it’s Berocca. Directed by MPC Creative, our teams choreographed a CGI chameleon to the sound of Panjabi MC’s Mundian To Back Ke to convince the masses to pop a Berocca a day.

MAKING OF ROCCY THE LIZZARD

With all the characters in the spot being crafted entirely in CG it was important to create something that felt as realistic as possible. The vision was to feel like an episode of Planet Earth that took an unusual twist. The team knew that this character would be a phenomenon and so they created a bespoke piece of software to render Roccy in real time allowing us to extend beyond the traditional TV campaign onto social. This gave the ability to bring this beloved character into people’s lives, allowing Roccy to dance alongside them.

The creative, ran simultaneously across TV supported by a comprehensive VOD strategy to maximise the potential reach. In addition, the campaign also encompassed OOH, DOOH shopper, PR, digital, and social media, targeting those on their daily commute. The OOH  took the form of digital 6 sheets and Tube cards.

Berocca not only saw a spike in social media engagement, but those results translated to the business with an increase in sales by 45%.

View our portfolio of Brand Characters & Mascots and get touch with our teams here.

Get in touch

If you'd like to discuss your project, contact our studio teams here:

Contact us
Get in touch

JOIN OUR CREATIVE COMMUNITY

Sign up to receive community news, updates on latest work and exclusive invites to MPC events and experiences.

Sample image
Sample image
Sample image