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Behind The Moving Image | Heineken ‘Solar Power’.

September 17, 2021

Take a look at when our teams crafted a super-action beaver, bear and squirrel in woodland environments to launch Heineken’s campaign to promote the launch of the brands new energy drink.

“Creatively we wanted the films to boast naturalistic animation and colour work with a streak of gentle humour. We created the beaver, bear and squirrel in magical CG habitats that are rich in texture and warm. The goal was to make the animals look realistic but at the same time exhibit their super abilities.” – Fabian Frank, Head of Creature Development, MPC

Sign up to MPC Creative Works and be the first to receive our Character Building: How CG Characters Add Value for Brands in a Crowded Market Whitepaper with LBB and System1 Research.

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