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O2 creates Bubl army in Christmas campaign.

London
November 17, 2021

For the first time ever, for ‘We’re better, connected,’ O2 has created a loveable Bubl army of reliable and loyal robots on an important mission this Christmas: to connect people across the country. Virgin Media O2 and Good Things Foundation are today rolling out the National Databank across the UK, as O2 pledges to donate even more free mobile data to those who need it. The company has pledged to gift 10GB of O2 data to the National Databank with every plan purchased between 1 November and 31 January and the launch is in response to the data crisis that sees 1.5 million homes in the UK currently without internet access.

O2 worked with UK agency VCCP London and MPC to mastermind a new integrated Christmas campaign which will see mobile data donated to those in need this festive season.

The charming 60” hero film crafted by MPC and VCCP London brings customers on a journey of connection, as the Bubl army tiptoes its way into the homes of those without access to the internet. The sweet creative encapsulates the nation’s mood this Christmas which celebrates treasured moments of connection rather than material goods. The determined little Bubl army harnesses the unifying role of the internet and the power of technology to make magical reunions with family, friends and loved ones possible. Bubl, standing in front of a huge screen, starts to emit whirrs and whistles and beeps.

Through two gigantic speakers these sounds are translated for the first time ever into a synthesized voice which booms out around the auditorium.

From an animation perspective creating a large number of characters is always a challenge. The framework of the army of Bubl’s being helpful and how they are all achieving it with different character traits added an extra level of complexity to the animation. Some are more clumsy like the classic Bubl, some are more sophisticated and more stealthy, giving a wide range of characters within the remit of being helpful.

Chris Welsby | Senior CG Artist

The Christmas ad will made its TV debut on Friday 12th November during Gogglebox on Channel 4.

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